Boost Your Marketing Strategy with Performance Marketing: A Guide for Brands
In today’s fast-paced digital world, having a strong digital marketing campaign is essential for the success of any brand. However, with so many channels and strategies to choose from, it can be overwhelming for brands to know where to start. Marketing strategy and performance strategy are two related but distinct concepts in the world of business. Marketing strategy involves the planning and execution of various marketing tactics to achieve a specific set of goals, such as increasing brand awareness or generating more leads. Performance strategy, on the other hand, focuses specifically on achieving measurable results and improving ROI through the use of data-driven tactics and metrics.
While marketing strategy is often focused on broader goals and branding initiatives, performance strategy is more concerned with achieving specific, quantifiable results. This may involve tactics such as A/B testing, conversion rate optimization, and other data-driven techniques aimed at improving performance and ROI. In this blog post, we will provide a guide on how to improve the performance of your digital marketing campaign, with the help of a digital marketing agency and branding agency.
Safe to say- Video content, be it short-form or subscription streaming or Live streaming, is here to stay. And it isn’t changing the way you consume content, it has already changed the content consumption game completely, and it isn’t likely to stop!
Cisco also predicted that globally by 2022, three trillion minutes of video content would cross the interweb per month, that’s about 1.1 million minutes of video content downloaded or streamed, every second!
Meet The 2022 Front Runner, The Short-Form Video Content:
Today, the enjoyable, digestible, short-form video content on social media platforms, such as, TikTok, Instagram Reels, Snapchat, YouTube Shorts, LinkedIn and more, is leading the way for internet video content, but what is it? Roughly, globally it seems no one can agree on how short is short-form video content. But it is estimated that it is somewhere between 60 secs and 2 minutes and 20 seconds. The format, while it seems fresh, is not necessarily new, back in the day, we had Vines, a short-form video content hosting platform, which sadly set a benchmark for the future of video content consumption and disappeared.
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Credits: RayBan on Instagram Reels
So, why is it the most popular and loved form of content consumption? It’s simple, because it’s short, memorable and engaging. It resonates with your consumer and is very relatable. But it’s also created a win-win situation, now social media marketers are also keen on investing in short-form video content. Why? According to Hubspot Blogs’ Marketing Industry Trends Survey 2022– it has the highest Return On Investment (ROI)!
So, What About The Long-Form Video Content?
While social media platforms have tutored their algorithms to support the boom of short-form video content, YouTube still holds the top spot for this type of content.
So, what is it? Any video that packs value, has a beginning, a middle and an end, and is generally 10 minutes long or more. A good example is Tedx Talks
The biggest difference between the long-form and short-form video content is that the former is great for brands and businesses that want to convey their philosophy, strengthen their branding, podcasts and pack in values that they stand for, the latter is great for sharing on social media platforms.
While YouTube has enjoyed the top spot for long-form video content, it isn’t particularly a crowd-favorite, anymore. There’s a more engaged audience on a slightly different format that we explore next:
LIVE Streaming Video Content: It’s Immersive!
When you see it from the consumption perspective, the LIVE streaming format allows you to immerse yourself in the experience. Be it product demos, Q&A sessions, LIVE event coverage, gaming demos, etc. The best part of this format is the real-time engagement with the host(s) of the LIVE stream, and those featured in it- now that sounds, looks and feels pretty realistic. Don’t you think?
Social media platforms like Facebook, YouTube & Instagram have already gone big on this format, because it offers the most amount of significant and meaningful engagement for their audience, digital marketing agencies and partners.
Let’s Not Forget- Streaming Video On Demand (SVOD)
On one hand SVOD has successfully disrupted TV and going to movie theaters, but it’s unfortunately not as profitable for the service providers. When it comes to binge-watching gripping shows, movies, and recorded events across multiple subscription-based SVOD platforms, the consumer feels the pinch in their pockets. However, one effective strategy for brand visibility is subtle placements in these service provider’s original content on their platforms.
Video Content Consumption For The Win!
In the ever-evolving, exciting and dynamic world of digital, videos have already delivered and gone above and beyond. However, if you to invest in a specific video content format for your brand, then do remember to bear in mind the following pointers:
- What is the message you want to convey to your audience?
- Where is your audience currently? Watch and observe what format they like engaging with the most.
- What insights back your video content?
Looking for digital marketing agencies in Canada? Then you’ve come to the right place, connect with us to learn more about which video content format would work best for you and your brand.
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