WHAT IS DESO AND WHY SHOULD YOU BE TALKING ABOUT IT?

Yes, we’re all social media enthusiasts, and we all spend countless hours daily on social media either creating or consuming content. That isn’t to say that social media is a utopian paradise, though. There are several issues that come with social media, especially on the content creation front. The pioneering media for digital marketing in Canada such as Facebook, Twitter, TikTok etc. have monopolized the creative curation within these apps. With how much usage and liquid spending there is on social media today, these apps have soared in popularity and net-worth, thus resulting in them buying any social media apps that show promise. This takes a toll on novelty in content, gatekeeping new apps or content creators trying to enter the market.

What is the solution?

Enter DESO. DESO stands for decentralized social networks. Decentralization refers to cutting off monopoly, and in the current context, corporate interference and gatekeeping in social media content and applications. Similarly to cryptocurrency, usage of blockchain is being explored further and there is a possibility that segmented, specific blockchains could be created purely for social media apps and content.

How will DESO help?

The idea is that social apps and networking services will be stored on a special open-source blockchain created specifically for social media, the DESO, which will leave the creative control of the apps and profit rights solely with the creators of the apps and content creators who use those apps. This will encourage more creativity, greater onus on productivity and it means lesser sponsored content that suits the monopolizers.

What are the advantages it proposes?

We have compiled a list of some of the biggest benefits a crypto scheme like this has to offer to the world of social media, and why it should be the talk of digital town.

It promotes more competition amongst social media apps. This leads to greater innovation and quality in the apps being released onto the market through the blockchain. Users get to take their pick from a lengthy list of high-performance apps and are spoilt for choice. This also means that there is greater gross content to consume for the user who is actively engaging with these blockchain decentralized apps.

More content creators are able to generate revenue through these apps by tying up with the developers and monetizing their content. This also catalyzes a content creator’s growth and popularity boom, as they don’t have to meet any follower number or criteria to have their content promoted, unlike in mainstream corporation-owned social media apps.

This also provides more options to monetize content for creators, with subscription plans a prominent stratagem, shying away from the click-based paid ad revenue scheme that is the staple for almost all PPC companies in Canada.

The open-source nature of the blockchain makes the content that is available on it globally accessible, free from geo-restrictions as in the case of apps that are controlled and gate kept by corporations.

These factors make DESO such a promising invention, and bubbling up the pot of conversation around this venture suits the narrative for all parties involved, be it the developers, creators or consumers. If you want more information about anything concerned with cryptocurrency and blockchain innovation, we’re the ones to connect with. Keep tabs on this!