Advertising’s AI Revolution: 10 Trends You Need to Know for 2025
Advertising is evolving rapidly, with AI at the forefront of this transformation. In 2025, AI isn’t just a buzzword—it’s the backbone of modern marketing. From predictive analytics to AI-generated influencers, let’s explore the biggest AI trends reshaping the advertising landscape this year, complete with real-world examples. Buckle up; things are getting exciting! 1. Hyper-Personalization is
How to allocate your marketing budgets in 2022?
2021 was tempestuous to say the least, more so for marketing budgets as they took a colossal hit to reach a historic low of 6.4% (as percentage of total revenue). The good news is that budgets are now in recovery mode as they have managed to climb up to a decent 9.5% albeit still lower