Discovery Channel India

Chimp x Discovery x GoPro = The recipe for success

Services Provided

  • -Creative strategy
  • -Digital media strategy
  • -Influencer marketing
  • -Social media management
Work details

Our campaign for Discovery's 25th anniversary in India featured the successful use of influencers to encourage the audience to keep exploring, grossing 1.08 M in reach, 1.16 M impressions and over 31 K engagement. They got in on the action with their most exotic travel clicks submitted under the hashtag #KeepExploring. In this award winning UGC campaign for Discovery Channel, we joined forces with GoPro, leading to us winning gold at the e4m awards for Influencer Use in Content Marketing among other awards!

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