EUROSPORT INDIA

We revved up MotoGP's viewership among the Indian audience for Eurosport

Services Provided

  • -Creative strategy
  • -Digital media strategy
  • -Influencer marketing
  • -Social media management
  • -Website development
Work details

We got John Abraham, a renowned Bollywood actor on-board as the official brand ambassador for MotoGP in India, and leveraged his presence on Eurosport's social media to create hype for the announcement. We also created a fantasy-style microsite for the #RaceLagateHain contest where the users had to predict the winners of each race to win points. The campaign amassed a whopping 52.81M in terms of reach, 79.72M impressions, and 20.1 M views.

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